Well, in my 20s, I was a damn good assistant for a national nonprofit that helps entrepreneurs scale their business. 

If you know anything about good assistants, you know that we throw ourselves at any problem to support any way we can, especially when staff and budgets are small. So sure, Assistant was my official title but Office Manager, Program Coordinator, Tech Wizard, Community Marketer, Event Planner & Get Shit Done Specialist was really more accurate. 

And then we were short a marketing consultant, and I knew a little bit. So I started sitting in on consulting meetings. People started asking me for marketing advice and I liked it. So I kept digging –  attended conferences, read new books and blogs, listened to podcasts, took classes.

I was learning everything I could. 

I got sucked in. To marketing and entrepreneurship. I think that’s how it tends to happen. At some point, I started my own side-hustle as both a virtual assistant and a marketer.

And then life happened and it clicked (just like it does for so many business owners) – If I wanted to get ahead and live life on my terms, then I had to take control. Take a leap. A big, scary leap. A #powershift, if you will. I left my awesome job as an assistant that helps entrepreneurs, to BE that entrepreneur. One who helps amazing people tell their stories, make connections and drive innovation and sales. 

The truth is that I still like to be behind the scenes. I don’t like the spotlight much, but that’s okay. 

And at the end of the day, I’m still a cat herder. I’m still a motivated, self-starter. But these days I’m also a confident & growing marketer & a proud entrepreneur who gets to choose intentional and motivating clients to fill my days. 

And that’s pretty great.